Take A Look @ Syndication
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As a media buyer, you’re looking for impact, efficiency and performance. Syndicated network TV offers you a level of value unsurpassed in the marketplace — though Syndication’s proposition is still unknown to many. And if you’re missing out on the facts, you’re missing out on an integral and key component of your national television buy.
Bigger than any TV network, Syndication is a huge national TV programming enterprise with reach comparable to the 4 major networks combined.
Syndication’s ratings are guaranteed and significant – in many cases beating the primetime average of the major networks.
Size & Choice
Syndication offers more programs (over 110 weekly shows), more hours and more originals than the national networks. Plus, Syndication offers dozens of top feature films released by SNTA member movie studios. Check out the program guides now.
Syndication spans a vast range of genre including: sitcoms, drama, talk shows, game shows, court, sci-fi and action adventure. Check out the program genres now.
Syndication offers larger, more targeted audiences than both network TV and so-called “niche” cable channels.
Syndication offers national coverage, airing on top stations, including network affiliates and independents and cable channels.
Efficiencies vary by program, but costs typically range from half to three-quarters the cost of comparable genre on the networks and buyers do not incur integration charges.
Syndication’s Leadership Performance
Marketers turn to syndication for engaging, top rated, programming that improves delivery and commercial recall all year long.
Syndication is the right choice for advertisers looking to improve the value of their plan while providing a deeper level of communication with valued consumers.
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Emotionally Engaging Viewers with Syndication
Viewers form close relationships with Syndication’s personalities. An engagement survey conducted by E-Poll Market Research shows that syndication performers are Trusted, Influential, Stylish and Trendsetters.
Reaching your customers with top rated shows and the delivery of network prime
Syndication leads network and cable with top shows each weekday. On Fridays, the gateway to weekend sales, syndication dominates with more top shows than all the networks combined.
With new first-run episodes into the summer, and the best of off-network, syndication retains its high ratings while network prime declines.
DVR penetration is at 50% for key targets. Syndication’s watched “Live” and played back more than network; ensuring that your commercials are seen in DVR Households.
SOURCE: SNTA 2013
Other SNTA Presentations:
*Short Pod Advantage:
*Healthy Lifestyles/Opinion Leaders:
*YOUR CUSTOMERS ARE WATCHING SYNDICATION: